While walking Coda today, I noticed something that’s become oddly common in neighborhoods everywhere: the decorative “WELCOME” sign.
You know the ones.
Mounted proudly beside the front door. Planted in flower beds. Hanging from porch railings like the homeowner is the mayor of Hospitalityville.
And yet…
These are often the exact same people who will avoid eye contact with you like you’re there to pass out Jehovah’s Witness pamphlets!
During dog walks, Coda and I pass plenty of these homes. The residents are outside doing yard work, checking the mail, unloading groceries, or just standing around pretending to be busy enough to avoid human interaction.
You wave.
“Hey, how’s it going?”
Nothing.
Not even the awkward white-guy upward nod.
Just dead-eyed silence standing directly underneath a giant sign that says WELCOME.
Now listen… I’m not asking people to host neighborhood cookouts or become everybody’s best friend. But if your home is literally advertising warmth and friendliness, maybe at least acknowledge the existence of another human being standing ten feet away saying hello. After all, I did keep my dog from shitting in your yard.
At this point, I’m starting to think the signs aren’t for visitors at all. They’re more like neighborhood decorations people buy because everyone else has one.
Like suburban peer pressure.
One person buys a “WELCOME” sign and suddenly the entire street looks like a Hobby Lobby support group.
But honestly? Some people should probably skip the mixed messaging.
If you’re naturally grumpy, antisocial, or possess the emotional warmth of an unplugged refrigerator, maybe a more accurate sign would help everyone involved.
Something simple.
“Please Keep Walking.”
Or:
“Not Friendly But We Like Plants.”
Maybe even:
“WELCOME*
*Terms and conditions apply.”
At least then the branding would match the customer experience.
Because nothing is stranger than someone publicly presenting themselves as warm and welcoming while privately acting like saying hello might drain their life force.
Know thyself, neighbors.
And decorate accordingly.


